Adwords Mistakes That You Can’t Afford To Make

November 30, 2010 by · Leave a Comment 

Adwords Mistakes That You Can’t Afford To Make

If you’re starting out with Google AdWords, then you should avoid the following 3 mistakes that can prove to be costly in the long run. Whether you’re using AdWords for the Gympie Tourism or any other market, it’s important to take note of mistakes and make sure you avoid them.

One of the more typical newbie type of mistakes is choosing very broad keywords. As we all know, the right keyword selection leads to the success of your AdWords campaign. So when you choose keywords that are too broad, then obviously the traffic that you generate with these keywords will also be highly varied. Your chances for greatest success lie with those keywords for which you can compete, so that just means reasonably competitve terms. For example, let’s say you’re selling an ebook on “dog training tips”. Ok, the supreme mistake is to bid on “dog” because you would receive so many impressions that your CTR would be near zero and your CPC would sky rocket – total failure. The best approach is using long tail keyword phrases that have 3 or 4 words in them, plus you need to do basic keyword research. Besides that, the broader your keyword is the higher will be the cost per click you’ll be paying. So in order to optimize your bidding and get the right kind of traffic, you should only add those keywords to your list that will get you interested visitors who know what they want.

You want to avoid establishing a high daily budget. The fact is you can lose a lot of money with AdWords if you don’t know what you’re doing. There are safeguards in place, but still you probably don’t want to max out your budget in an hour or two.

But if there is enough traffic, and your budget is too high, then you certainly can max out very quickly. So the important thing is to get experience and have a good feel for the market you’re in. So if your landing page is about Gympie, then the description should be about the same topic.

Last but not the least; not tracking your keywords is a mistake that will make you lose a lot of your money. It is crtical to your ultimate success to know which words are doing well and which ones you can flush. You do want to make as much profit as possible, so that is why you must track your keywords and only stay with those that are performing well.

There is much more information about PPC advertising, and always keep learning more tips so you can minimize your Adwords mistakes. Just try to keep these items in mind, but do not be afraid to make mistakes because everyone makes them. AdWords can help you get more sales whether you’re in the Gympie Business niche or any other niche.

Adwords News From Google