Why subscribe to Online Business Directories
The Internet has really changed the way that many of us do business, and if you are currently running an Internet business, you probably understand exactly how important it is to get targeted traffic to your website. Although there are many different ways that you can do this, using an online business directory can help to focus your visitors a little bit further, and to send you prospects who are already looking for your products and services and ready to buy what you have to offer. Here are several different ways that you can use online business directories in order to increase your online business activity.
One of the ways that this is done is by getting listed on highly visible local online business directories that already have favor in the eyes of the search engines. The reason why this is the case, is because many people use search engines an increasing basis daily to find local businesses, products and services. Although at times, this will mean that they will find a phone number and call direct, there are many times when a local business directory website listing will lead them directly to your website. When you are listed in these online business directories, you stand a much better chance of snagging those leads.
Another way that online business directories can benefit you is that having a listing on one of these directories can increase exposure for your business website to the search engines, and provide valuable backlinks to increase your search engine rankings. Most of us that regularly receive business from the Internet are at least a little bit familiar with search engine optimization and the value of backlinks. These local business directories e.g. the Gympie Business Directory, are often highly favored by the search engines and will help your website to be indexed and give you the opportunity to move up through the rankings for your specific keywords that you are targeting.
If you would like to utilize these local directories even further, it is often possible for you to pay for additional listings and backlinks in order to move to the top of the rankings. Some may also have a network of directory sites offering the bonus of multiple listings and backlinks. You may be able to pay a set fee to the directory owner in order to have a prominent position on the page or a featured listing in the directory. Some directories also offer advertising, try contacting them directly and asking them if they have anything available for you.
Finally, you want to make sure that you are listed on as many of these online business directories as possible. There are some more prominent directories that you are certainly going to want to have your business details and website listed on but remember that you do not have to pay hundreds of dollars for full pages to get the benefits of listing local directories. Even the minor directories where you can list for free can send you traffic through visitors that just happened to stumble across your listing in their searches.
Remember, everyone that comes to you through one of these directories is a potential customer or lead. If you utilize all of them properly, the resulting traffic can be quite beneficial. Although some of them may only send you people now and again, it is the sum of all of these directory referrals and the website backlinks that really makes a difference.
Welcome to the Cooloolabusiness.com Newsletter for March 2010.
Some long term Members may recall our old newsletter that we discontinued a few years ago. We have decided to re-commence a regular newsletter after discussions with some Members who would like to be kept up to date with our news.
In our new newsletter, we will bring you some regular sections including Member news, Internet news, handy software programs and member advertisements.
We have been “snowed under” over the last few months developing new sites and systems for our members. We are now specialising in custom Wordpress development as WordPress offers many advantages over standard HTML design and other development systems.
Our latest WordPress Member site is M1 First Aid Safety Supplies, a shopping cart system for Michelle at M1 First Aid & Safety Supplies that offers online safety product ordering (and not forgetting that we have developed a custom WordPress system for Version 3 of our Gympie Business Directory at www.cooloolabusiness.com).
With the completion of version 3 of the cooloolabusiness.com directory, we have introduced some new and beneficial features for our members. The most important feature is that each member is provided with an individual listing page that can display a Business Description/Profile as well as your contact details and a live Google map. We are happy to keep your listing page updated for you and urge all members to review their listing and send us a profile or description that tells visitors what products you sell or services you provide. Adding this information to your listing page will add a lot of value to your listing, make your listing easier to find for visitor searches and give you better backlinks to your websites. Also, in about 2 weeks time, we will be syndicating the content of these pages which will provide more backlinks and help your Google rankings – so please send us the descriptions to update your listing (you can email this to us or use the Listing Update Form provided under the Member Tab on the website)
We still provide our standard HTML design services for managing our Member sites and some new sites like the just completed re-development of the Weeroona website at www.weeroona.org.au
Our development services are undertaken in-house here in Gympie (not just outsourcing to other companies to do the work). We don’t have to cold call or employ any special sales tactics to source new clients or development work – our workload in looking after our clients and their “word of mouth” referrals usually exceeds our time availability.
We have recently changed ISP providers. After relying on the excellent service provided by Westnet for the last few years, we found the we were starting to exceed the data bandwidth provided for our 20GB ADSL plan. Our options were to increase our bandwidth with Westnet or find another provider. After reviewing the plans offered (and researching customer service capability), we opted to “churn” to Internode.
So far, the new ADSL2 50GB service from Internode has been very good. The “churn” changeover process was handled faultlessly and their customer service has been excellent (phone calls were answered without being placed in a lengthy queue and without the difficulties of trying to understand someone in a foreign call-centre). If your are regularly exceeding your download and need a better plan, I would have no hesitation in recommending that you include Internode as a potential provider – their website is at www.internode.on.net.
In each Newsletter, we will try to give you some information about some of the software programs that we use that you may find useful in your business. The program we have selected for this newsletter is one we used as a free version but found it was so good that we had to purchase the pro version.
The program is Roboform, a small utility that manages your passwords - it is secure, remembers your passwords and other details you wish to store and can then complete these details in webpages and forms for you. We have found this software invaluable and time saving in our operations as we have a lot of passwords for membership sites and online systems that would take forever just to find sometimes.
I recommend that you download the free version by clicking the image above.
(In our next edition – “Open Office” Free software that is comparable to Microsoft Office and we have an instruction video for members explaining how to use open office document templates).
MEMBER CLASSIFIEDS ADVERTISEMENTS
Gympie Meat Hall – call and see Gary and get 10% of any order over $100 by mentioning that you are a member of cooloolabusiness.com (by the way the cheese kranski is very good).
Note: if you would like to have a classified advertisement in our next newsletter, please send the advertisement to email@example.com
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