About

Keyword Research forms the foundation for all natural search engine optimization techniques.  Identifying the most relevant keywords is usually based on search volumes and usage by competiting websites adn incorporating these keywords into the content of your website and the following SEO onpage elements, as well as in any anchor text backlinking to your relevant webpages:

  • URL – inclusion of your keyword in your domain name may assist in seacrh results ranking.
  • Title tag – the most important metatag – should be less than 10 words containing your keyword phrase
  • Metadata – the description and keyword metatgs in the <head> </head>section of the web page code
  • Headers – the use of header tags e.g. <h1> Content Title</h1>
  • Actual Content – this is the text content for each web page – there must be sufficient text to facilitate site indexing by search engine software
  • Navigation links e.g. <a href=”http://www.cooloolabusiness.com/keyword-research/”>Keyword Elite</a>
  • Image filenames e.g. keyword-research.jpg
  • Image Alt attributes e.g. alt=”Keyword Research with Keyword Elite.”

Keyword research is basically a process of data mining to discover all possible keyword search terms related to your website to identify the best money phrases. Keyword Research can assist with:

  • Product research and competitive intelligence.
  • Company Research: branding, public relations, customer service
  • New Product Ideas and New Opportunities.

Using a specialist software tool like Keyword Elite greatly simplifies and accelerates keyword research helping you to identify important money keywords to use in optimising your website.