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Benefits of a Local Directory Business Listing

More and more consumers are turning to local directory listings on the internet, instead of the Yellow Pages or other traditional types of business directories. If your stores location, phone number and other contact information is not listed, then you are losing out on lots of potential new customers.

Years ago, new businesses that could not get an ad in the Yellow Pages were doomed to failure. Today, modern consumers rarely if ever resort to looking at a phone book. At home, they have their PCs and laptops. In the car, they have their cell phones, i-Phones or On Star, all with internet access.

The basic definition of a local directory has changed. Prior to widespread availability of internet access, printed business directories were a popular way to reach new customers. Although some companies are still printing these physical directories, the number of people that actually use them is dwindling. It is still not a bad idea to leave your brochure in a hotel or near popular tourist attractions. Some tourists travel without their laptops. They might not have internet access in their hotels or vacation rental. But, the "techies" do not travel anywhere without their electronic devices. If they cannot find you on the internet, then they will not find you at all.

Advertising in an online business directory is affordable and cost effective. You will reach more customers than through other forms of advertising, while the amount that you are required to pay will be the same, or less. The best use of a local directory website listing is to direct visitors to your main business website to promote your business. Simply listing your address and phone number is great for those visitors who already know your business and want to contact you. Depending on the business that you are in, your company name may explain your services well enough but if not, you can pay for a larger ad or simply include a link to your website.

You do not need any technical know how to take advantage of this modern advertising method. The developer that creates the online business directory will take care of all of the technical "stuff" for you. You need only provide the basic information concerning:

  • Your company name, address, phone number and/or website address
  • What category or categories you wish to advertise under
  • What area or areas you wish to list your business

Some directories may offer additional services like including a map to your location and the ability to have printable discount vouchers for online shoppers. In most cases, local business directories do not limit the amount of information that you can include, although there may be small additional costs for advanced features. There is no other advertising media that will reach more potential customers. Start profiting by advertising your business in an online local directory today.

Cooloolabusiness.com offers great value for listing your business in a local directory for the Gympie Cooloola region. Clients enjoy free listings in our other premium directories including www.gympiebusiness.com.au and www.maryvalley.com.au which also provide valuable backlinks for search engine placement (note: our free listings in the Gympie Business Directory are similar to what others charge hundreds of dollars for).

Can customers find your business on the internet? The author, Allan Caulfield is a website developer who has helped 100's of small businesses gain a presence on the Internet through the Gympie Cooloola Business Directory.

Enquiries about membership of cooloolabusiness.com can be made by email to:

sales@cooloolabusiness.com or

Telephone: (07) 5482 3478

Business Directory News

business directories - Google News
business directories - Google News
Google News

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1 Sep 2010 at 7:09am

Business Directory ? For Easy Access and Accelerated Business
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A business directory helps you to create good web presence. Even a small business enterprise can create a big boom in the online industry. ...
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Speculators push up United Utilities and water groups - Financial Times
2 Sep 2010 at 4:11pm

Speculators push up United Utilities and water groups
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Debt-laden directories publisher Yell Group, down 70 per cent since April, moved higher by 13.2 per cent to 17ūp. Vague theories of a bid or sale of an ...


Telstra drops New Zealand Yellow Pages play to seek opportunities in Asia - T...
26 Aug 2010 at 9:05am

Telstra drops New Zealand Yellow Pages play to seek opportunities in Asia
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Doing business online...fast becoming essential, not an option - ABC Online
30 Aug 2010 at 9:29pm

ABC Online

Doing business online...fast becoming essential, not an option
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"Even if you don't have a website, there are other ways to get online, for example by listing your business on Google maps for free or in other directories. ...


Market Report: Man tops the FTSE 100 as bid talk dominates again - Independent
2 Sep 2010 at 6:01pm

Market Report: Man tops the FTSE 100 as bid talk dominates again
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One stellar performer on the FTSE 250 was Yell Group, the debt-laden directories business. The stock rose 15 per cent at one stage, following yet more bid ...

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FTSE gold miners slip on talk of end of systemic risk - Telegraph.co.uk
2 Sep 2010 at 1:00pm

FTSE gold miners slip on talk of end of systemic risk
Telegraph.co.uk
Yell, the debt-laden directories group, also jumped 2 to 17.7p on talk it could soon be on the receiving end of bid at 30p-a-share, possibly from Google. ...

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